SERENE

YEAP

I’m Serene Yeap a Senior Art Director with 9+ years of experience, passionately crafting visually compelling campaigns and creative experiences that connect brands with audiences.

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Experience

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Senior Art Director

Reborn Creative Digital Agency

2024 Present

Art Director

Junior Art Director

Senior Designer

Creative Marketing Project Coordinator

Multimedia & Graphic Designer

Video Production Intern

Shuttlerock Digital Agency

Mindmade Creative Communications

42Technology

Xu Run Tranding & Marketing

Biscuit Filmworks Production

2023 2024

2021 2023

2019 2021

2017 2018

2016 2017

2015 2015

In the creative industry field.

Years Experience

300+

Projects Done

Around worldwide in last nine years.

200%

Satisfied Clients

With a great experience and results.

Stack

Work Across Every Industry

Adobe Creative Suite • Figma • MidJourney • Sora

Tools

Food & Beverage (F&B)

Art Direction

Concepting • Visual Storytelling • Campaign Ideation • Creative Direction • Visual Identity • Brand Expression

Creative Strategy

Brand Strategy • Messaging Direction • Performance-Driven Creative • Strategic Concepting

Digital & Social

Meta • TikTok • YouTube • UGC • Short-form content

Strategy & Leadership

Team management • Cross-functional collaboration • Client presentation & Alignment • Problem Solving • Project Oversight

Production Oversight

Storyboards • Shoots • Motion graphics • Creative QA

Fashion & Apparel

Beauty & Personal Care

McDonald's • KFC (Germany) • Ripple Foods • Villa Maria • Diageo • King Arthur Baking

Dove • Vaselin • Revlon • Palmer’s • CeraVe • Jo Malone London • Eucerin • Eversoft • Aiken • Nutox • Nano White • Stripes • New York Skin Solutions • Iconic

Timberland • The North Face • Tiffany & Co. • Polo Club • Pikolinos • Ann Taylor • Kipling • VOUX • Persol

FMCG

Domestos • Lifesaver • Comfort

Automotive

Vauxhall • Nissan • BMW • Mitsubishi • Alfa Romeo • Carfax

Transportation & Mobility

SMRT • Uber • American Airlines • EasyJet

Consumer Goods

Pocari Sweat • Fonterra • Anmum Essential • Artline • Miaow Miaow, Hershey • Ben & Jerry’s • Knorr • Heinz • Fage • Twang • Darrell Lea • Jolly • M&M • Maltesers