Enchanteur X WWM
This collaboration unites Enchanteur’s romantic femininity with Wonder Woman’s strength and courage celebrating confidence as both softness and power.
ENCHANTEUR
Big Idea: Your Scent, Your Signature
The Enchanteur × Wonder Woman collection introduces two distinctive fragrances, each representing an empowering attitude. One channels boldness and courage, inspired by fearlessness and independence. The other embodies passion in love and life, expressing strength through emotion and connection. Together, they invite women to choose the energy that reflects who they are.
Bold, expressive, and unforgettable, each fragrance is designed to leave a lasting impression. More than a scent, it becomes a personal signature a reflection of confidence, individuality, and self-ownership. This is your moment. Your scent, your signature.
Bundle Set and Testers Campaign Ideas
Media can also direct audience to Enchanteur FB page to engage with viewers via online activations in order to gain & win:
• Promo discounts • Limited edition Bundle Set (for WMM fans & loyal Enchanteur customers) • Free testers (non-users).
Concept - Danny Tan, Shiring Creative Direction - Danny Tan Art Direction - Serene Yeap Design - Peishan, Serene Yeap Copywriting - Nicole Ng, Serene Yeap Medium - 360° Integrated Campaign Published - 2021
Tone & Manner Proactive Trendy Playful Ownership Goal-orientated Empowering Role model Traditional with a twist of modernity
Creative Development
To intro Enchanteur X WMM perfume range, let our consumers know that we have 4 variants of usage that gives them the ease of preference wherever they are.
Eau De Toilette (main)
Pocket Perfume (Portability)
Deo Mist
Deo Roll-On]
Christmas Special Limited Edition Kit. Two separate fragrances in each, includes the 4 main SKUs (Eau De Toilette, pocket perfume, Deo Mist, Deo Roll-On).
Possibility to also include a special gift whereby an opportunity to collab with local women artisans makers. Eg: local resin coaster creator to place your perfume on your beauty table.
