Pull A Full Stop On Dark Spots

An nationwide online activation to urge participants to use the new slider in IG Filter to post theirs in IG Reel Challenge. Everyone who takes part on this challenge will be rewarded trial packs and the most creative submission wins - 1 Year Supply of the new Eucerin Crystal Booster Serum!

EUCERIN

Concept - Danny Tan, Shiring Creative Direction - Danny Tan
Art Direction - Shiring, Serene Yeap Design - Serene Yeap Copywriting - Nicole Ng AR Filter Development - Arron Tee Medium - O2O Brand Activation Published - 2022

IG Filter Frame Storyboard

Consumers' desperation to get clear skin, they sanggup buy fake goods and sceptical looking skincares that overclaims. Eucerin Crystal Booster Serum is your ultimate dark spot solution to put a full stop on…

YOUR CONSTANT TRIAL & ERROR to build up the skincare graveyard.

Dark Spot Problem

Eucerin Booth - Instagrammable photo area

Eucerin #PutAFullStopOnDarkSpots Campaign concept by using plasma ball to represent Spotless Brightening

Essence element "Thiamidol Bubble". The idea of tunnels to represent a skin tunnel, when people walk in deeply they can reach the "Thiamidol Bubble" and people can take a photo with #PutAFullStopOnDarkSpots neon board.

Eucerin's #PutAFullStopOnDarkSpots Campaign introduces a novel contest idea: by purchasing products and leaving comments, participants stand a chance to interact with Thai celebrity Scha Alyahya.