Rock Your Tongue

Miaow Miaow, a well-known Malaysian family snack brand, returns with the launch of its new spicy Flame Series. The campaign aims to spark excitement, stand out from competitors, and drive trial through bold visuals and clear, impactful messaging.

MIAOW MIAOW

ROCK YOUR TONGUE, WITH FLAMING HOT FLAVOURS.

In this direction, Miaow Miaow’s new Flame series takes on a few fun elements, with the key focus on a line-up of 4 new variants as the heroes on a stage rocking away with musical instruments, while licking flames surround the stage and the background to highlight the spiciness of the products and also bring up the appetite appeal.

In Malaysia, majority of us love spicy food, especially when in comes to snacking. Life might make us feel down or upset sometimes…

But fret not! Miaow Miaow is here to proudly introduce our Flame series! Small bites that are enough to spice up one’s day, along with 4 different variants your tastebuds desire.

To shine the spotlight on our products to edge out other competitors, we aim to tie in a cohesive concept to bridge a strong connection with the products. This helps to consistently build up the brand’s impression in a memorable way. This direction also amps up all the fun factors inspired by musical notes, instruments, etc.

Experience the true spice of snacks that’s ready to rock you!

Concept - Xin Yang Creative Direction - Xin Yang, Serene Yeap Art Direction - Serene Yeap Design - Serene Yeap Copywriting - Nicole Ng Video & Motion Graphics - Lunna Medium - Digital & Social Published - 2023

We’ll Rock You! Storyboard