Social Video Content

Twang Beer Salt offers a unique twist on the drinking experience, inspired by the Tex-Mex tradition of citrus and salt. With its primary market in the United States, Twang gives us creative freedom to infuse fun and innovation into every campaign.

The main challenge is the repeated use of the same assets across campaigns, limiting creative diversity. Despite this, we’ve delivered distinctive and impactful work, launching over 40+ campaigns to date.

TWANG

TikTok Creator Content Creative (UGC)

Capitalizing on TikTok's current trend, Twang ventured into their first collaboration with content creators to produce innovative videos.

To surprise and delight clients, Shuttlerock internally launched an S&D campaign allowing them to request any creative concept and creator they desired.

My team meticulously crafted UGC creative, incorporating assets with playful product interactions and brand elements. The client was highly satisfied with the outcome, expressing eagerness to explore more UGC content in future endeavors.

Good Feedback From CS & Clients

Our commitment to delivering high-quality creative work has fostered trust with the client, leading them to extend their partnership with Shuttlerock for an additional two years.

Concept, Creative Direction, Art Direction, Copywriting - Serene Yeap Design, Video & Motion Graphics - Chi Ween, June, Nick Goh, Tian Sun, Amir Aiman, Hui Ern Music & Sound Editor - Adrian, Susean Medium - Digital & Social Published - 2023 - 2024